Primrose
Primrose
Primrose
Primrose

Primrose | Beige boho midi dress with vintage print

£119.90 £59.95 -50% oggi
Colour
Size
Free UK Delivery today only
Easy returns within 30 days
British family business since 2015
Only 5 items left!
CELEBRATING OUR 10th ANNIVERSARY
To celebrate our 10th anniversary, a selection of pieces is available at a special price, with discounts of up to 50%. As long as you can click “Add to basket”, the item is still available at this special anniversary price.

A midi dress that blends retro romance with bohemian femininity. The sweetheart neckline with a delicate white trim frames the décolletage softly, while panels of vintage-inspired print add artistic depth and a unique, free-spirited charm. Vertical pleats along the skirt flatter the hips and thighs naturally for a harmonious, lengthening silhouette.

Perfect for a bohemian evening, an outdoor event or any occasion when you want to feel romantic and distinctive. Style it with sandals and layered jewellery.

Why you'll love it

  • Sweetheart neckline with delicate contrast trim
  • Vintage-inspired print for artistic, free-spirited character
  • Vertical pleating that flatters and lengthens the figure
  • Warm neutral tone that's easy to style
  • Light and fluid comfortable all day long
  • A rare, hard-to-find dress for a look that feels truly yours

More than 50,000 women have chosen us, with an average rating of 4.8 out of 5 stars. Your satisfaction and trust mean everything to us.

Not sure which size to choose?

  • Don't worry! To help you pick the right size, we've prepared a Size Guide. Just click the "Size Guide" link next to the size options on every product page.

Secure payment: we use the most widely used payment service providers in the UK and other countries.

Complete your payment 100% securely with your preferred payment method.

We offer free delivery across the UK, and processing times for dispatch are 24–48 hours. We provide a tracking number for every order.

Not convinced?

  • We offer a risk-free money-back guarantee for 30 days on all orders. If you're not satisfied, you can return the product at any time and we'll refund you in full.

Mix and match – get an extra 10% off

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WHAT DO OUR CUSTOMERS SAY?

Excellent 4.8/5 ★★★★★
More than 13,548 reviews

<p><strong>WHAT DO OUR CUSTOMERS SAY?</strong></p>

"Elegant lines, and the ruching at the waist really flatters a real body. I ordered it straightaway and it didn't disappoint — it fits exactly as it looks."

Eleanor W. York, 1 day ago

<p><strong>WHAT DO OUR CUSTOMERS SAY?</strong></p>

"The packaging looked refined. When I opened it, the floral print was very close to the photo, delicate and romantic, though in person the colours were a touch less vivid."

Helen M. Edinburgh, 2 days ago

<p><strong>WHAT DO OUR CUSTOMERS SAY?</strong></p>

"This dress made me feel like myself, feminine and elegant with no effort. The cut is generous in all the right places for a real woman's body."

Caroline E. Bristol, 3 days ago

<p><strong>WHAT DO OUR CUSTOMERS SAY?</strong></p>

"Gorgeous dress, but do be aware the sizing comes up small — go one size up. Once you've got the right one, the structured waist and flowing skirt are worth every penny."

Fiona A. Glasgow, 5 hours ago

<p><strong>WHAT DO OUR CUSTOMERS SAY?</strong></p>

"This picture captures exactly why I keep coming back. The whole experience feels Italian, considered and beautiful A brand that understands a woman wants more than just a dress."

Victoria V. Bath, 1 day ago

<p><strong>WHAT DO OUR CUSTOMERS SAY?</strong></p>

"I recommended Rose & Margot to my sister in London and she rang me right after her first order to thank me. When a woman with taste approves, you know it's the real thing."

Amelia G. Cambridge, 2 days ago

<p><strong>WHAT DO OUR CUSTOMERS SAY?</strong></p>

"If you're a woman over 40 who's tired of fashion designed for teenagers, stop looking and come here. These dresses understand our bodies."

Christine A. Leeds, 5 hours ago

LAST CHANCE TODAY

For today only, you can get our best-selling models, such as this one, with up to 50% off. Stock is running out fast, and there may be none left within the next few hours. Make the most of this offer now, before your favourite is no longer available.

FREQUENTLY ASKED QUESTIONS

At Rose & Margot, every garment is designed to make you feel good, not just to make you look your best.

Since 2018 we have been committed to quality, style and comfort, combining the latest trends with a timeless touch that never goes out of fashion.

We carefully select the materials and pay attention to every detail, from the design to the delivery, to offer you a simple, safe and enjoyable shopping experience.

Here you will not only find clothes, but garments that express your personality and accompany you at every moment of the day.

We offer free delivery throughout the UK. Orders are usually processed within 1 to 3 working days and delivered within 5 to 15 working days from dispatch. Once your order has been dispatched, you can track it at any time via the tracking link or on our dedicated page.

Once your order has been dispatched, you will receive an email with the tracking code.

You can enter this code on our tracking page to check the status of your delivery in real time, quickly and easily.

At Rose & Margot, we want you to be completely satisfied with your purchase.

You have 30 days from receiving your order to make a return.

Would you like to return an item? It's very simple: get in touch with our customer service team.

Our team is available 24 hours a day by email and will be happy to assist you at every step of the process.

Please ensure that the product has not been used or washed and that it is returned in its original packaging.

We accept the most secure and commonly used payment methods in the UK, including credit and debit cards (Visa, Mastercard, American Express), Google Pay and Apple Pay.

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FREE DELIVERY

Take advantage of free Premium Express delivery on all orders, with no minimum purchase. You will receive your items quickly and with complete security.

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RETURNS WITHIN 30 DAYS

You have 30 days to make a return. If an item doesn't convince you, the process is simple and hassle-free.

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SECURE PAYMENT

Shop with complete peace of mind thanks to our secure payments and advanced security systems. Your data is always protected with every purchase.